Aduna
is an Africa-inspired health and beauty brand and social business. Aduna's
products feature extraordinary and unique natural ingredients from across the
continent. Here we catch up with co-founder Andrew Hunt.
Aduna
means ‘life’ or ‘world’ in Wolof – what one thing can’t you live without in
your daily life?
The
most important thing for me by far is to wake up every morning and be inspired
about what I am doing with my life. As long as I have this, then the rest slots
easily into place. And thankfully with Aduna, inspiration is never in short
supply.
How
often do you get to go back and visit the African communities that Aduna work
with?
Not
enough. Ironically, since co-founding Aduna I have spent less time in Africa
than ever before. However this year I have already been to Africa twice, which
is amazing. When I arrive there I am often feeling like an iPhone on low
battery, but after a week of being plugged back in, I come home fully charged.