ARgENTUM
uses the timeless strength of silver to deliver la potion infinie. After many
years of research in the field of anti-ageing ARgENTUM has formulated a patent
pending fusion of two vital ingredients – Silver Hydrosol & DNA HP. The
result is a natural, super hydrating cream that may visibly improve fine lines,
wrinkles and the overall texture of your skin. la potion infinie is 99.5% from
natural origins. Here we catch up with CEO & Founder, Joy Isaacs.
Tell us a
little bit about the story behind La Potion Infinie?
The idea to
start ARgENTUM came to me a few years ago when I had an actual dream about
Colloidal Silver with its extraordinary antibacterial and healing properties
and using it in skincare. Prior to this dream I experienced a severe infection
after major surgery and my saving grace was the Doctors agreeing to use
expensive silver wound dressings, which ended up being miraculous in their
healing power. This traumatic experience must have stayed in my subconscious,
only to resurface at a later time as an empowering dream. Since then the
journey to deliver a magical product with integrity and love, has been an
inspiring one.
What do you
wish you’d known when you first started?
I could say
I wish I’d known this or that, but the story of ARgENTUM has been all about the
journey and the joy of learning, every step of the way. I try and stay focused
on the moment-by moment creating whilst holding a vision of the end result,
which is easier said than done. I don’t know everything, nor do I feel I need
to; instead I make a point of being guided by my intuition.
What is the
most challenging part of your job?
I love all
the different aspects and involvement that come with being an entrepreneur. For
me, the hardest part is trying to juggle being a mother and pursuing a
corporate career. I have three very active boys who take me far away from the
world of beauty…maybe that brings in the balance I so desperately crave.
What is the
best advice you’ve ever been given?
What matters,
is what you make matter. We always have a choice, even if it’s how we choose to
feel about something. I try and focus my energy only on what I want to matter,
what is important to me and what is positive. Self-help authors like Neale
Donald Walsch explain this notion beautifully. I have applied this concept to
ARgENTUM, making sure we focus on our core belief of beauty delivered with
integrity and love, because I wholeheartedly believe what you give out, you get
back.
What are
your everyday beauty essentials?
That would
have to be mascara first and my runner up is eyeliner. As I have gotten older,
I have become more aware of protecting my eyes from the daily barrage of black
kohl and gunk we plaster in and around this delicate area, so I am always on
the lookout for new and natural eye make-up that is non-toxic and gentle.
Who do you
admire and why?
There are so
many admirable people out there, but today one of them stands out for me and
she is Stephanie Thierry, the co-founder of ARgENTUM. Since the start of this
journey when I shared my dream with her, she has given me unwavering support
and belief in everything we do. When you hold a dream, you are blessed to have
the support of dream believers, people who share your passion. I admire her
focus and determination in helping to deliver such a natural product.
What’s your
favourite holiday spot?
That would
have to be Cape Town, South Africa. There is something so unique about being at
the most Southern tip of the world, sandwiched between the ocean and table
mountain. It has to be one of the most beautiful places I have ever been.
If you would
treat yourself to one thing this month it would be…
Well I’m
lucky enough to have an endless supply of la potion infinie, so I think I would
splash out on a manicure and pedicure. The summer is nearly over and I’m going
to try and wear sandals until the frostbite sets in.
Aduna
is an Africa-inspired health and beauty brand and social business. Aduna's
products feature extraordinary and unique natural ingredients from across the
continent. Here we catch up with co-founder Andrew Hunt. 
INTENSAE is
modern and luxurious with an edge: a range of high-performance nail lacquers
using an exclusive 5-free formula and combining equal measures of work and play
for a healthy yet indulgent lifestyle. Here we catch up with co-founders,
Christian and James.
Bringing purity, energy and balance into everyday life is an
aim we share our brand 'ila'. This British brand' creates luxurious skincare
products that work at every level and go 'beyond organic'. Everything is
cruelty free and comes directly from supreme quality plants or minerals to
support holistic wellbeing. 
The brand’s signature cult product is the Ila Face Oil for
Glowing Radiance, £75. This organic face oil has been called a 'little miracle'
because it helps skin rediscover its natural bloom. As it deeply nourishes, it
gives an instant healthy glow to your face.