Wednesday, 25 January 2012

Pai Skincare in Easy Living

A sudden flare-up of rashes and adult acne led Sarah Brown to seek her own solutions. Her search resulted in the launch of now cult brand Pai Skincare – and a glowing complexion to boot.

Pai Chamomile & Rosehip Sensitive Skin Cream (£24) is a best-selling light moisturiser for sensitive & hyper-sensitive skin, rich in anti-oxidants and Omega 3 & 6 that soothe and protect. And the recently launched Pai Rosehip BioRegenerate Blend (£20) is the ideal treatment for sensitive skin; a natural serum that conditions the skin, improving skin firmness, elasticity and suppleness.

In a recent interview with Easy Living 'Difficult Skin Made Easy', Sarah focuses on Pai's sensitive skin mission and the infrequently discussed Urticaria condition. For those of you who’d like to hear her road to Pai, it goes as follows:

‘Until my mid-twenties, my skin was perfectly okay, then I woke up with red welts over it…dermatologists diagnosed urticaria’. Half an hour after taking the antihistamines I was prescribed the rash would go, but I developed highly sensitised skin and, when I tried different products to fix it, I ended up with spots. I realised I had to tackle the root cause of the problem’

‘I took weekend courses in cosmetic manufacture, then an advanced course over six months. What began as a hobby became an obsession, until at 30 I quit my PR job to develop my own plant-based, chemical-free range’.

‘Now I’ve finally achieved true skin confidence, and it’s really empowering. I know it’s hard to completely get rid of an allergy, but knowing what sets it off and staying calm means I can control it’.

Pai Skincare is available at Naturisimo.