Unable to find a cosmetic brand bespoke to her specific needs, Isabelle Carron had her light-bulb moment: an organic brand that would be more effective than conventional ones, with more soul and modern formulas. Not a small feat! Meet the woman who made it happen.
What part of your job do you enjoy the most?
Difficult question because I enjoy almost ALL the things I’m doing for Absolution. Let’s say the best part for me is all about developing new products: get the idea, think about the ingredients and formula, doing some research, discuss with the lab and Christine, the chemist, about the sourcing, evaluate all the tests, then decide which one will be THE one. That’s for the cosmetics side, but we have also to find the right packaging – and it’s more difficult than you think: the design of the primary and secondary pack, write the texts, etc. This part is the natural follow up of my former job as creative director and general manager when I was in the communication and design field.
I also like a lot to meet customers and stores: it’s always interesting and rewarding to find out what they think of the products, which one is their favourite, how they use it (mix & match it or not …or not always), what is the next product they’re waiting for, if and when I could improve something. Last, and not the least, I enjoy travelling very much! It’s pretty new for me, but it’s a pleasure to discover new countries, cities, and people, thanks to Absolution.
Highlight from the last 5 years of your company