Aduna is an Africa-inspired health and beauty brand and social business. Aduna's products feature extraordinary and unique natural ingredients from across the continent. Here we catch up with co-founder Andrew Hunt.
Aduna means ‘life’ or ‘world’ in Wolof – what one thing can’t you live without in your daily life?
The most important thing for me by far is to wake up every morning and be inspired about what I am doing with my life. As long as I have this, then the rest slots easily into place. And thankfully with Aduna, inspiration is never in short supply.
How often do you get to go back and visit the African communities that Aduna work with?
Not enough. Ironically, since co-founding Aduna I have spent less time in Africa than ever before. However this year I have already been to Africa twice, which is amazing. When I arrive there I am often feeling like an iPhone on low battery, but after a week of being plugged back in, I come home fully charged.