Monday, 18 February 2013

Organic Burst is a premium, ethical company dedicated to using high quality organic ingredients which provides effective and beneficial results to your body and mind. It embraces organic standards, supports local people and aims to provide long-term wellbeing. Here we catch up with Organic Burst founder, Ekaterina.

So tell us a little bit about the story behind Organic Burst?

Organic Burst is a friendly ethical UK brand of superfoods with health benefits ranging from immune system boost to weight loss. I got an idea to establish the brand when working away in the City of London. With a hectic lifestyle and not much time on my hands I fell in love with the amazing health effects of superfoods but discovered that very few people knew about them. Superfoods are whole foods rich in a wide variety of nutrients. They have incredible stories behind them, engraved in the cultures of the Inca, Aztec and other tribes.

My wish was to make superfoods widely known beyond the circles of health gurus. Needless to say I quit my City job to set up Organic Burst. I have done large amount of research on superfoods and studied nutrition. Together with a team of nutritional experts we selected the Organic Burst range to offer the majority of benefits people nowadays are after: Organic Burst Maca is great for energy and hormonal balance, Wheatgrass alkalises and cleanses the body and skin of toxins; our Acai is fantastic anti-ageing supplement and also helps boost metabolism; Spirulina helps balance sugar and nourish the heart and nervous system, Baobab helps digestion and immunity. It was absolutely key for us to establish the brand on an ethical foundation – thus we source from producers in the regions where harvesting superfoods boosts local communities and helps preserve the environment. I am a huge believer in everything pure and organic hence all our products are Certified Organic by the Soil Association and are completely free from additives or fillers.

 - Where do you see your brand- and yourself- in 5 years from now?
Let’s start with myself as that one’s easy – I’ll be continuing to show as many people as possible that nutrient dense and wholesome foods don’t only bring on stronger health, but can actually change lives. As for the brand, I hope it will continue to grow at the same pace then as it is now – taking our message of a healthy, vibrant and fun lifestyle to millions more people around the globe. With Organic Burst, you’re not just buying a simple product off the shelf – you are making an active decision to take control of your health and change your life forever.

 - What do you wish you’d known when you started?
It may sound odd, but some of the best decisions we’ve made at Organic Burst were because we had no prior knowledge to taint our vision.

- What is the most challenging part of your job?
All of it! If it wasn’t, then I wouldn’t be doing my job right. Many people these days may associate the word “challenging” with something negative. Is climbing a mountain challenging? Of course, but it’s still a whole load of fun. Getting our brand out to the masses through 16 hour days, 7 days a week, is a huge challenge - but if you ask anyone at the Organic Burst team, we’re having a blast of a time doing it.

 What is the best advice you’ve ever been given? 

To be sincere and consistent in everything you do.

What are your everyday beauty essentials? 
I believe in "beauty from within" therefore first and foremost I make sure I get the right nutrients in my body. I take Organic Burst Acai for its antioxidant and skin-nourishing effects - it is 10-30 times higher in antioxidants than red wine and has a high content of oleic acid that's very moisturising. I take a teaspoon of Organic Burst Wheatgrass in a glass of water before each meal - it improves the digestion and alkalises the body leaving you feeling light after each meal. In between meals I take our Spirulina with water and fresh lemon juice - it's great to cleanse the body, balance sugar and keep the desire to snack in check. 

- Who do you admire and why? 
People who are not afraid to follow their dreams despite public opinion and social constraints. Richard Branson is definitely somebody I look up to very much. 
- If you would treat yourself to one thing this month it would be… 
Bodhi Desert Rose Face Oil or Pai Skincare Rosehip Oil – I heard both are fantastic. 

Shop here: Organic Burst