Thursday, 4 July 2013

RMS Beauty

RMS Beauty is about natural ingredients, makeup trends and overcoming the challenges of natural makeup that performs. Founded by makeup artist Rose-Marie Swift, RMS Beauty can compete readily with conventional cosmetics, boasting flattering shades, lush textures but also natural, non-toxic ingredients. 

RMS Beauty: The Story

Rose-Marie Swift, a 20-year makeup veteran, found toxic levels of heavy metals in her blood, and was told that her job could have contributed to her health problem. That news inspired Swift to help other women embrace healthier beauty, an idea embodied in her makeup line, RMS Beauty.

After years in the fashion and makeup industry, Swift was very aware of the impact of daily exposure to chemicals in beauty care products. She has seen what works and what doesn’t live up to its promises, the results of taking a quick-fix approach to looking good. She also knows first-hand the price our health can pay in the pursuit of beauty. She realized that women need a cosmetics line that is as pure as possible; one that creates a solid foundation for anti-aging and long-term beauty.

The Range

When creating RMS Beauty, Swift wanted the textures to be moisturizing and allow the skin to breathe and not look dry. The products need to feel like a second skin and blend beautifully. She wants them to feel real, not feel like synthetic slippery silicones. Swift hates textures that dry and matte the skin. Dry, over-powdered skin and dry-looking mineral foundations (mostly on mature skin) suck the life out of skin and age it terribly.

The Ingredients

Swift wanted to create a cosmetics line as pure and healthy as possible; one that creates a solid foundation for long-term beauty. She is a major raw coconut oil advocate. In its purest state, it contains lauric acid (also found in human breast milk) which is antifungal, antibacterial and antimicrobial. It helps heal the skin and is one of the healthiest oils on the planet. Also a huge oil fan when products contain the right oils. Cheap, inferior oils that go rancid quickly are a big no-no. Plus she avoids chemicals. Some of them are actually toxic to the system and can raise havoc on one’s hormones. 

The Look

Dewy, glowing skin is ruling, paired with big-impact, brightly coloured lips. Use a little RMS Un Cover-up for beautiful, natural, glowing skin, and a hint of RMS Living Luminizer over the lid and cheek bones for that light-reflective glow. Then a light wash of the new RMS Lip Shine in Sacred. It’s the most perfect, innocent red and can be used on both lip and cheeks. You can't go wrong. For a night out, do the above but add the RMS CreamEyeshadow in Karma for a sultry and smoky dark eye.

Shop here for: RMS Beauty