Sunday, 22 June 2014

Bloom & Blossom - Behind the brand

Bloom and Blossom Skincare for mother and baby


Bloom & Blossom is a premium skincare range for new mothers, mothers to be and babies formulated using the minimum number of ingredients to achieve maximum results as well as being free from animal testing, parabens, SLS, phthalates, artificial colourants, synthetic fragrance or petrochemicals. Here we catch up with co-founder Cristina Moss.

So tell us a little bit about your own history and experience, and what sparked your interest in natural beauty? 
I have had a passion for business from a young age, taking my first steps as an entrepreneur aged 14 when I set up my first business selling homemade jewellery at craft fairs and market stalls. I have always been a big beauty junkie, but my passion for natural beauty was sparked by starting a family and wanting only the purest products available.

And how did the idea for Bloom and Blossom come about?
I set up Bloom and Blossom with my sister-in-law when we spotted a gap in the market for a maternity skincare range that was completely natural, safe to use, delivered the same exceptional results as premium non-maternity beauty brands and looked super stylish on shelf.

Pregnant and new mums really do care about what they put on their skin; they want to understand the ingredients, know that they work and most importantly know they are safe. At the same time they want indulgent, solution focused and stylish products that are also competitively priced. From this Bloom and Blossom was born!

What have you found to be the most challenging part of setting up and launching Bloom and Blossom?
Managing to create good work/ life balance is extremely challenging when you run your own business, especially with a toddler running riot! The key for me is loving the job I do. Working late nights and weekends is more than worth it when we see the direct results of all our hard work – from amazing customer feedback to our products looking great on shelf.

There are lots of brands on the market. What do you think sets yours apart from the others?
Our brand philosophy of MINIMAL INGREDIENTS = MAXIMUM RESULTS is what makes us so different. Our products contain the fewest number of ingredients possible (ranging from 5 – 15 in total) to deliver exceptional results. Each product features a unique numerals design that states how many ingredients are in the product, what each ingredient is, why it has been selected and what it delivers. Something clear, simple, sophisticated and natural.

Also being The Duchess of Cambridge’s maternity brand of choice is a pretty unique attribute!

If you had to choose, what’s your favorite Bloom & Blossom product?
It has to be our Soothing Nipple Balm – it doubles up as an amazing lip balm and I keep one in every handbag.

What is your top maternity beauty tip?
Its an obvious one, but invest wisely in one or two really effective anti stretch mark products  - remember stretch marks are much easier to prevent than cure. Other than that, try and put your feet up above heart level as often as you can to reduce swelling. And I always say a spray tan goes a long way in making you look and feel great – especially when you’re pregnant.

Are there any plans to further expand the existing range?
Yes! We have purposely kept the Bloom and Blossom range compact to ensure each and every product we create is developed individually with the attention to detail required to create something exceptional. We have been working hard on the new collection and have some fantastic new products in the pipeline. I cant reveal all of them, but I can tell you our fabulous fragrance-free baby wash will be hitting the shelves in time for Christmas!

What is your career mantra?
We have a poster in the office that says “Work Hard and Be Nice To People” - I think that pretty much sums up my career mantra!

Who do you admire, and why?
I am still in awe of all our amazing Olympians and Para Olympians and the inspirational sporting legacy created in the UK following the Olympics last year. Makes me very proud to be British!

If you could treat yourself to one thing this month, it would be....
A spa weekend at Whatley Manor and a huge bag of Pick & Mix sweets!

Shop here for: Bloom & Blossom