Friday, 14 October 2011

Intelligent Nutrients just landed

Intelligent Nutrients - just in!

We are so excited that Intelligent Nutrients has finally reached Europe. Intelligent Nutrients was conceived by Horst Rechelbacher, the founder of Aveda. After he sold Aveda to Estee Lauder, he wanted to create new brand staying true to the principle of all products being based around food and nature’s ingredients. The result is Intelligent Nutrients, a brand that has already been a huge hit in America for several years now. The basic principle of the brand is that ‘Much of what goes on your skin can be absorbed into it. If it’s good enough to go on your body, it should be good enough to go into your mouth. And conversely, if you wouldn’t put it in your mouth, don’t put it on your skin’. During a press event in NYC, Horst drank his own certified organic hair spray out of champagne glass to prove that his products are safe, non-toxic and natural. (We don't recommend it, though we are thinking of sipping a bit of hair spray out of pure curiosity :-).

We do love the entire Intelligent Nutrients range, it’s so clean with not a nasty ingredient in sight. Some our favourites are:

Intelligent Nutrients Anti-Aging Serum (£42): This is a hero product for face and it smells lovely. One look at the ingredients and you find totally natural ingredients like argan oil, red grape seed oil, pumpkin seed oil, black cumin seed oil and black cumin seed oil, a powerful skin healer. Use it at night all face, even eyes.

Intelligent Nutrients Hair Spray (£30): The Organic Perfect Hold hairspray is the one that the creator drank from the champagne glass! It has great hold for your hair, dries quickly and has nice smell. It is powerful so you need to use only little, especially on fine hair.

Intelligent Nutrients Harmonic Shampoo (£16): Despite the lack of sulphate, this shampoo lathers well. The mint smell is refreshing and invigorating. It can be used every day and the large size bottle (444ml) is just great value for money.

Intelligent Nutrients is now available at Naturisimo.